Post Pilot

I wanted to share something that’s been working really well for us, and honestly, it still surprises me how effective it’s been.

All time analytics

It’s called PostPilot — a direct mail platform I've been using since January of last year.

I've just crossed over a year and five months of using it, and the results have been hard to ignore. Last year alone, we were close to tracking $1 million in revenue through the platform. That was with a 37x return on ad spend.

This year? We're already almost caught up to that number — and it's only May.

I recorded a short video to walk you through everything:

• A look inside the campaigns

• Real numbers

• How we’ve tied it into our automations

• Why this has become a key part of our growth strategy

You’ll see one of our highest-performing campaigns — where we spent $74 and made $5,000 from just 136 mailers. And another where we used handwritten postcards for new customers and brought in over $43,000 from a $3k test. (2025 Data)

I also show how we’ve used PostPilot’s data (LTV, buying cycles, customer behavior) to create better timing and targeting. It’s not just about sending mail — it’s about sending it to the right people, at the right moment.

Till next post